Glossary entry (derived from question below)
German term or phrase:
Ersteinbuchungsrecht
English translation:
priority booking right(s)
Added to glossary by
Hannah Da Santos
Nov 30, 2011 22:37
12 yrs ago
German term
United Kingdom
Quality translations and transcriptions
Native in: English (Variants: British, UK) 
Works in: German to English
Ersteinbuchungsrecht
German to English
Marketing
Advertising / Public Relations
Das Angebot beinhaltet ein exklusives Ersteinbuchungsrecht und Produktexklusivität für die belegte Werbeinsel für die offiziellen Partner.
The sentence occurs in a PowerPoint presentation describing an offer by a German TV channel for adverts during a major sporting event. Any ideas on how to translate "Ersteinbuchungsrecht"?
The sentence occurs in a PowerPoint presentation describing an offer by a German TV channel for adverts during a major sporting event. Any ideas on how to translate "Ersteinbuchungsrecht"?
Proposed translations
(English)
| 4 +2 | priority booking right(s) |
casper (X)
|
| 4 | granted right of ad placement for the upcoming year |
Henry S
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| 3 | exclusive primary spot access/rights |
David Hollywood
|
Proposed translations
+2
10 hrs
Selected
priority booking right(s)
This is what the source term seems to mean. I base my reading on the use of Ersteinbuchungsrecht in the following context, which is similar to yours:
Interessenten können der Pay-TV-Plattform zufolge ab sofort über Premium Media Solutions Werbeflächen im WM-Umfeld buchen. Die offiziellen Partner der Fifa und der Fifa-Fussball-Weltmeisterschaft Südafrika 2010 haben demnach ein Ersteinbuchungsrecht. Danach seien die Spots frei verfügbar.
http://www.digital-eliteboard.com/archive/index.php/t-66163....
Interessenten können der Pay-TV-Plattform zufolge ab sofort über Premium Media Solutions Werbeflächen im WM-Umfeld buchen. Die offiziellen Partner der Fifa und der Fifa-Fussball-Weltmeisterschaft Südafrika 2010 haben demnach ein Ersteinbuchungsrecht. Danach seien die Spots frei verfügbar.
http://www.digital-eliteboard.com/archive/index.php/t-66163....
4 KudoZ points awarded for this answer.
Comment: "Thanks very much!"
2 hrs
David Hollywood
Native in English
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
24
exclusive primary spot access/rights
The ultimate advertising machine The methodologies of search engine marketing are ... allow the access it needs to primary spots and deep-pocket advertisers. ...
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Note added at 2 hrs (2011-12-01 00:48:22 GMT)
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I think it means that whoever gets the deal will get the primary advertising spots exclusively
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Note added at 2 hrs (2011-12-01 00:50:30 GMT)
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or maybe: primary feature spot etc.
Primary Feature Spot. (homepage). $1500. X. X. Secondary Feature Spot. (homepage). $500. $2500. $5000. Bronze Advertising (Link of Listing) ...
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Note added at 2 hrs (2011-12-01 00:48:22 GMT)
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I think it means that whoever gets the deal will get the primary advertising spots exclusively
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Note added at 2 hrs (2011-12-01 00:50:30 GMT)
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or maybe: primary feature spot etc.
Primary Feature Spot. (homepage). $1500. X. X. Secondary Feature Spot. (homepage). $500. $2500. $5000. Bronze Advertising (Link of Listing) ...
11 hrs
granted right of ad placement for the upcoming year
The rights for ad placement within the advertising-breaks are usually granted annually (see PDF reference).
For process of placing ads see German refence below.
For process of placing ads see German refence below.
Peer comment(s):
| neutral |
philgoddard
: What about Erst?
5 hrs
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I think "Erst..." is included in "for the upcoming year" as the remaining advertising-breaks are only filled up after the deadline for "Ersteinbuchungen" has expired and the respective clients entitled to it have made their choice).
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Discussion