May 10 12:51
12 days ago
29 viewers *
English term
peak ad
English to French
Marketing
Marketing
But in the era of “peak ad,” that strategy may not be viable forever.
Awareness of data — and data privacy — has never been higher among consumers, 60% of whom no longer trust social media companies.
Awareness of data — and data privacy — has never been higher among consumers, 60% of whom no longer trust social media companies.
Proposed translations
(French)
| 4 | publicité aux heures de plus forte pression |
Nathalie Joffre
|
| 3 | saturation publicitaire |
Belkiss Sohbi
|
| 3 | publicité de performance |
Marie Christine Cramay
|
References
| this may help explain what it means |
liz askew
|
Proposed translations
1 day 2 hrs
Belkiss Sohbi
France
France
Native in French
Specializes in field
France
Making global sound local
Native in: French (Variant: Standard-France) 
Works in: English to French, Spanish to French
saturation publicitaire
L'idée est que l'omniprésence des publicités, couplée aux préoccupations des internautes quant à la confidentialité de leur expérience en ligne, rend ces derniers plus d'autant plus méfiants - et critiques - face aux annonces.
1 day 20 hrs
Marie Christine Cramay
Italy
Italy
Native in French
Specializes in field
Italy
Technical, Law, Medicine
Native in: French (Variants: Canadian, Swiss, Luxembourgish, Standard-France, Belgian) 
Works in: Italian to French, English to French, Spanish to French, and 1 more.
Related KudoZ points
:
8
publicité de performance
Il s'agit peut-être de "publicité de performance."
https://advertising.amazon.com/fr-ca/library/guides/performa...
--------------------------------------------------
Note added at 1 jour 21 heures (2024-05-12 10:18:20 GMT)
--------------------------------------------------
En français de France, on dit "publicité à la performance" :
https://www.google.com/search?q="publicités à la performance...
https://advertising.amazon.com/fr-ca/library/guides/performa...
--------------------------------------------------
Note added at 1 jour 21 heures (2024-05-12 10:18:20 GMT)
--------------------------------------------------
En français de France, on dit "publicité à la performance" :
https://www.google.com/search?q="publicités à la performance...
2 days 18 hrs
Nathalie Joffre
France
France
Native in French
Specializes in field
France
Marketing Sustain Translator EN > FRENCH
Native in: French
Works in: English to French, French
publicité aux heures de plus forte pression
Il me manque un peu de contexte ppour cette phrase, mais peak en publicité signifie "heures de plus forte pression publicitaire". On emploie pic publicitaire en français aussi.
Je ne pense pas que ce soit une question de performance ici, mais plutot de pression publicitaire
Terme "peak ad hours" = an hour of the day when the user saw the most ads.
Je ne pense pas que ce soit une question de performance ici, mais plutot de pression publicitaire
Terme "peak ad hours" = an hour of the day when the user saw the most ads.
Reference comments
3 hrs
Reference:
this may help explain what it means
https://www.socialmediatoday.com/news/facebook-ad-frequency-...
--------------------------------------------------
Note added at 3 godz. (2024-05-10 16:23:14 GMT)
--------------------------------------------------
This study has taken ad frequency versus average cost per acquisition - and as you can see, there are two general trends here. The peak ad frequency is shown to be between 1.8 and 4 views on average of an ad, and as the frequency rises above that, as does the CPA.
The peak ad frequency is broadly in line with what marketers have been experiencing and advising for a number of years. With attention spans at an all-time low, it’s commonplace for consumers to need to see an ad a number of times before they take action.
--------------------------------------------------
Note added at 3 godz. (2024-05-10 16:28:42 GMT)
--------------------------------------------------
https://www.larousse.fr/dictionnaires/anglais-francais/peak/...
--------------------------------------------------
Note added at 3 godz. (2024-05-10 16:23:14 GMT)
--------------------------------------------------
This study has taken ad frequency versus average cost per acquisition - and as you can see, there are two general trends here. The peak ad frequency is shown to be between 1.8 and 4 views on average of an ad, and as the frequency rises above that, as does the CPA.
The peak ad frequency is broadly in line with what marketers have been experiencing and advising for a number of years. With attention spans at an all-time low, it’s commonplace for consumers to need to see an ad a number of times before they take action.
--------------------------------------------------
Note added at 3 godz. (2024-05-10 16:28:42 GMT)
--------------------------------------------------
https://www.larousse.fr/dictionnaires/anglais-francais/peak/...
Something went wrong...