Glossary entry (derived from question below)
English term or phrase:
blue ocean strategy
Croatian translation:
strategija plavog oceana
Added to glossary by
Kate Perak
Jun 22, 2020 00:54
3 yrs ago
11 viewers *
English term
blue ocean strategy
GBK
English to Croatian
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Croatian)
5 +2 | strategija plavog oceana | Kate Perak |
Change log
Jun 19, 2020 00:13: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Jun 29, 2020 06:54: changed "Stage" from "Selection" to "Completion"
Jun 29, 2020 09:25: Kate Perak Created KOG entry
Proposed translations
+2
10 hrs
Selected
strategija plavog oceana
Definition from
HOK:
Kod strategije plavog oceana, kako bi poslovanje bilo uspješno, važnije je maknuti svoju pozornost s onoga što čine konkurenti i usredotočiti se na inovacije proizvoda i usluga koje otvaraju novi tržišni prostor.
Example sentences:
Umjesto sudjelovanja u postojećoj potražnji, strategija plavog oceana usmjerava se prema novim uslugama i proizvodima i odmaku od konkurencije. (HOK)
Prema riječima autora knjige «Strategija plavog oceana», "jedini način da se pobijedi konkurencija jest prestati se truditi pobijediti konkurenciju". (Moderna vremena)
4 KudoZ points awarded for this answer.
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