Could you use "the primary packaging components" to describe these items as a group?

Pour la partie marketing extérieure, et "conditionnement" pour l'emballage individuel à l'intérieur...

Thank you for the extended context, which excludes primary packaging, but still offers two other options, either secondary packaging or tertiary packaging. Depending on the wider context, you should select either secondary or tertiary packaging.

Packaging may be of several different types. For example, a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household.
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It is sometimes convenient to categorize packages by layer or function: primary, secondary, etc.
• Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
• Secondary packaging is outside the primary packaging, and may be used to prevent pilferage or to group primary packages together.
• Tertiary or transit packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
https://en.wikipedia.org/wiki/Packaging_and_labeling

On distingue souvent 3 types d'emballage/suremballage :
1. L’emballage de vente ou emballage primaire, c’est-à-dire l’emballage conçu de manière à constituer, au point de vente, un article destiné à l’utilisateur final ou au consommateur ;
2. l’emballage groupé ou emballage secondaire, c’est-à-dire l’emballage conçu de manière à réunir, au point de vente, un groupe d’un certain nombre d’articles, qu’il soit vendu à l’utilisateur final ou au consommateur (par exemple trois sachets de purée dans une boîte), ou qu’il serve seulement à garnir les présentoirs aux points de vente (par exemple, pack de 6 bouteilles d'eau). Il peut être séparé des marchandises qu’il contient ou protège sans en modifier les caractéristiques de conservation ;
3. l’emballage de transport ou emballage tertiaire, c’est-à-dire l’emballage conçu de manière à faciliter la manutention et le transport d’un certain nombre d’articles ou d’emballages secondaires, en vue d’éviter leur manipulation physique et les dommages liés au transport.
https://fr.wikipedia.org/wiki/Emballage

Le conditionnement est le premier contenant d'un produit servant pour sa vente au détail. À la différence de l'emballage qui est le contenant qui assure la sécurité du produit dans sa manutention, sa conservation, son stockage et son transport.
https://fr.wikipedia.org/wiki/Conditionnement_(emballage)

• Primary packaging is the packaging that contains the product.
• Secondary packaging includes boxes or containers containing specific quantities of primary packages.
• Tertiary packaging includes pallets and large shipping containers for storing and warehousing.
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If you look in the supermarket’s storage room, you will find multiple layers of cases arranged on pallets, often encased in shrink wrap to keep the cases together. This type of packaging is called tertiary packaging, also referred to as bulk packaging or transit packaging.
https://airseacontainers.com/blog/primary-secondary-tertiary...

Primary Packaging
Primary packaging is both first and last: It’s the first layer of protection for your product and the last piece of packaging the consumer opens. It’s a bag of potato chips, juice box, book of matches, or wrapper covering a bar of soap. It can also be a tray holding multiple products in place—say, as part of a beauty kit.
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Secondary Packaging
The box holding the aspirin bottle. The case securing the soda cans. The plastic wrap on a two-for-one deal. Or the folding carton securing your fruit snacks. All are examples of secondary packaging, which holds together individual units of products.

In this sense, secondary packaging serves a practical purpose. It organizes or stabilizes products to get them shelf ready (especially retail-ready packaging).
https://www.oliverinc.com/blog/what-is-primary-vs.-secondary...

All types of transit packaging – call them shipping boxes, outer cartons, transport outers or anything else – are generally made of cardboard and corrugated board and designed so that goods reach the recipient undamaged.
https://www.sti-group.com/packaging/transit-packaging.html

Our transit packaging solutions will deliver your product safely and securely no matter what its size, shape or weight. Our transit boxes range from small postal packs all the way to heavy-duty pallet shipping boxes.
https://www.thecardboardbox.co.uk/products/corrugated-packag...