Björn Vrooman May 15, 2022:

... In fact, your own text(!) disproves your initial interpretation. You really should have added the header and first sentence found on the same page as the tidbit you're asking about here.

It's "DATENBASIERTES ONLINE-MARKETING" and "Den Messeerfolg durch automatisierte, personalisierte Online-Kommunikation steigern."

As already suspected by Tony, Lancashireman (good to see you too!) and Steffen.

Best

Björn Vrooman May 15, 2022:

@Martina I think it's only fair to let the answerers know you've asked the same question on another forum. You've also posted a link there to explain the meaning of the word ("Diese Interessenten werden in Folge durch die strategische Bespielung von Content zu Kundinnen qualifiziert."): https://www.contentglory.com/blog/der-mehrwert-fuer-ihre-zie...

Unfortunately, that link obfuscates the issue further. In fact, you've now lumped together Bespielung aus, Bespielung von and Bespielung mit.

As people would say on Twitter, that's not how this works. That's not how any of this works.

Correct prep usage may be more important in English, but this doesn't mean you can just ignore prepositions in German. Regarding the example above, Bespielung von, the closest equivalent is https://www.proz.com/kudoz/german-to-english/architecture/21...

Bespielung mit is a bit trickier, IMO, but irrelevant in this context. Bespielung aus, is, as AB was quite right to infer (though I disagree with the rest of his answer), pulling data from a variety of pre- or mid-event sources to improve the impact of your ads (on social media).

...

Björn Vrooman May 15, 2022:

Thanks, Steffen That's what I meant. Quite often, I'd be helping to answer a Q only to discover that a few weeks later, I had the same turn of phrase pop up in one of my work documents.

Though, Tony, you're not wrong about FOMO at ALDI: https://www.focus.de/immobilien/wohnen/polizei-muss-anruecke...

Best wishes

Steffen Walter May 13, 2022:

FOMO https://www.urbandictionary.com/define.php?term=fear of miss... ;-)

TonyTK May 13, 2022:

Yes, still around, Björn ... ... (my main claim to fame being that I'm the oldest male member of my family in recorded history - which is I probably why I don't understand what FOMO means. Is it something like Bitcoin or can I buy it at Aldi?)

Björn Vrooman May 12, 2022:

Glad you're still around, Tony Not an imposter; just taking a part-time sabbatical.

And I seem to be doing that at the right time, since the number of Qs has gone down considerably. Not much FOMO these days!

Best wishes

Steffen Walter May 12, 2022:

Reduced to the max, as it were ;-) In der Kürze liegt die Würze etc.

TonyTK May 12, 2022:

Good to see Björn ... ... on the boards again - although it might be an imposter (the posts are far shorter than they used to be ...).

Steffen Walter May 11, 2022:

I agree that ... ... "attendees" would be even better in this case.

Björn Vrooman May 11, 2022:

@Steffen Basically, this is about "post-event engagement"; similar to what you said: "It also gave SGMP the ability to target attendees with relevant communications after the event to increase engagement with the brand."
https://www.cvent.com/en/blog/events/how-sgmp-created-succes...

While "audience" is not wrong in a marketing context, it somehow feels wrong in the second German sentence quoted by Martina. Yes, maybe you want to reach a "younger audience" and such pre-event, but after it's all over, it seems more apt to talk about attendees. Else, it sounds too much like a sociology paper, I dunno.

Best wishes

Steffen Walter May 11, 2022:

Perhaps ... ... "addressing the audience using trade fair data [data gathered during the trade fair]" or "deliver ads to the audience using ...".

Björn Vrooman May 11, 2022:

Agree with Tony Also, "bespielen" has already been asked: https://www.proz.com/kudoz/german-to-english/it-information-...

May not be a 100% match here but could provide you with some ideas (see d-box and Thomas' answer in particular).

Best

TonyTK May 11, 2022:

Badly phrased by me ... ... but I assume if you book this package, trade fair visitors will probably receive some kind of advertising mailshot mentioning your company after the fair. "Play" might work - but I don't know if it would be readily understood. It reminds me a bit of "Ausspielung" (serving (of ads)), but that's the other way round.

TonyTK May 10, 2022:

I think it's ... ... a fancy way of saying that they want to use the contact details collected at the fair to communicate with the participants after the event.

philgoddard May 10, 2022:

Five thousand questions! Congratulations. That must be a ProZ record!

I think the idea of bespielen is "exploit", but we need a word that doesn't have negative connotations.