This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
Pfahlrost
Bespielung der Audience aus ...
May 10, 2022 08:09
2 yrs ago
44 viewers *
German term

2-wöchiger Flight

German to English Marketing Marketing / Market Research
Social Ad - Pre Package
• 2-wöchiger Flight vor der Messe
• Bewerbung des Ads an prominenter Stelle im Facebook Feed

Flighting for a duration of two weeks before the fair?

vielen Dank!
Proposed translations (English)
5 +3 2-week flight

Discussion

Sarah Bessioud May 10, 2022:
From the context... ... it's perfectly clear that it's an advertising flight, in this case social ads, as per the header. I don't see the need to include 'advertising' before the flight.
martina1974 (asker) May 10, 2022:
Flight is in the context of Social Media Advertising.

https://smallbusiness.chron.com/meaning-flighting-advertisin...
Ramey Rieger (X) May 10, 2022:
Hi Martina! What is Flight in this context? Fliers? Announcements? Posters? Where?

Proposed translations

+3
9 mins
Selected

2-week flight

From the context given, this has to be an advertising flight. In other words, ads run over a period of two weeks prior to the fair.

See https://marketbusinessnews.com/financial-glossary/flighting-...
Note from asker:
Thank you very much! My only concern was that "2 week flight" could sound misleading ...Maybe I could say "2-week advertising flight"?
Peer comment(s):
agree Cillie Swart : Yeah they are flighting the ad for two weeks
5 hrs
agree David Hollywood
12 hrs
agree Steffen Walter
1 day 39 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search