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Enablement

French translation: accompagnement (commercial)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:enablement
French translation:accompagnement (commercial)
Entered by: Cyril Tollari

09:33 Mar 10, 2022
English to French translations [PRO]
Marketing - Business/Commerce (general) / Enquête domaine Sales Enablement
English term or phrase: Enablement
Bonjour,

Je recherche un terme qui pourrait vraiment définir le terme "Enablement" dans le domaine des ventes, surtout lorsqu'il est employé seul. Il a plusieurs traductions selon les domaines : intégration, activation, facilitation... Je m'y perds un peu.

Voilà quelques phrases pour plus de contexte.

This survey aims to uncover the strategies that enablement professionals are using to enhance their business impact across five sections.
How enablement influences critical business metrics, and how similar organizations compare?
Véronique Dup*
Local time: 10:36
accompagnement (commercial)
Explanation:
https://www.cosmi-group.com/alignement-marketing-commercial/
un des leaders de l’accompagnement commercial grâce à sa plateforme de sales enablement.

https://www.showpad.com/fr/blog/plateformes-dediees-a-lalign...
Les plateformes d’accompagnement commercial
sales enablement

https://www.proz.com/kudoz/english-to-french/business-commer...
Ici c'est le synonyme aide qui a été choisi

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Note added at 1 hr (2022-03-10 10:49:55 GMT)
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https://www.turboperformance.fr/accompagnement.html
Ici, employé seul :
L'accompagnement permet de profiter d'une riche expérience commerciale pour mettre en place la stratégie commerciale (offre ou vente), les outils de prospection
Selected response from:

Cyril Tollari
France
Local time: 10:36
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5accompagnement (commercial)
Cyril Tollari
5habiliter
Cécile A.-C.
4les resources
Francois Boye
4activation
Lorraine Dubuc


  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
enablement
accompagnement (commercial)


Explanation:
https://www.cosmi-group.com/alignement-marketing-commercial/
un des leaders de l’accompagnement commercial grâce à sa plateforme de sales enablement.

https://www.showpad.com/fr/blog/plateformes-dediees-a-lalign...
Les plateformes d’accompagnement commercial
sales enablement

https://www.proz.com/kudoz/english-to-french/business-commer...
Ici c'est le synonyme aide qui a été choisi

--------------------------------------------------
Note added at 1 hr (2022-03-10 10:49:55 GMT)
--------------------------------------------------

https://www.turboperformance.fr/accompagnement.html
Ici, employé seul :
L'accompagnement permet de profiter d'une riche expérience commerciale pour mettre en place la stratégie commerciale (offre ou vente), les outils de prospection

Cyril Tollari
France
Local time: 10:36
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 60
Notes to answerer
Asker: Merci beaucoup pour votre aide !


Peer comments on this answer (and responses from the answerer)
agree  Christian Fournier
53 mins
  -> merci
agree  Maïté Mendiondo-George
54 mins
  -> merci
agree  ph-b (X): on trouve aussi « aide à la vente », mais c'est plus prosaïque...
6 hrs
  -> merci
agree  AllegroTrans
6 hrs
  -> merci
agree  Nathalie Joffre
1 day 4 hrs
  -> merci
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
enablement
les resources


Explanation:
Any resource conducive to increasing sales


The same goes for your sales team — if you provide reps with the right materials, tools, and resources they need to convert leads, they'll close more deals and drive revenue for your business.

But how do you ensure your reps have the right resources to boost conversions and work more leads through the buyer's journey?

Source:https://www.hubspot.com/sales-enablement?irclickid=XQh3KHRzD...



--------------------------------------------------
Note added at 5 hrs (2022-03-10 14:34:27 GMT)
--------------------------------------------------

Erratum: RESSOURCES instead of resources

Francois Boye
United States
Local time: 04:36
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 235

Peer comments on this answer (and responses from the answerer)
neutral  AllegroTrans: "les ressources" ne font qu'une partie; "enablement" is a "buzz word" and you cannot trim it down simply to resources
2 hrs
  -> Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to custo
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
enablement
activation


Explanation:
activation des ventes (sales enablement)

--------------------------------------------------
Note added at 5 heures (2022-03-10 15:00:48 GMT)
--------------------------------------------------

L'accompagnement commercial est le moyen pris pour arriver à l'activation des ventes.

Example sentence(s):
  • L'activation des ventes signifie: le bon contenu, au bon moment, au bon endroit.
  • On parle beaucoup de Sales Enablement (activation des ventes en français dans le texte) et les outils censés la servir, tout comme les services d'accompagnement sur le sujet, remplissent des pages et des pages de résultats Google.

    htthttps://blog.busybiz.com/pourquoi-lactivation-des-ventes-sales-enablementp://
    Reference: https://www.digitize.one/fr/sales-enablementhttp://
Lorraine Dubuc
Canada
Local time: 04:36
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 50
Login to enter a peer comment (or grade)

1 day 9 hrs   confidence: Answerer confidence 5/5
enablement
habiliter


Explanation:
dans le sens de donner les moyens à travers de techniques commerciales

Cécile A.-C.
United States
Local time: 04:36
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 16
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