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human-centered brand experiences

English translation: focusing on your customers, and making them feel good about your products

15:14 Feb 12, 2022
English language (monolingual) [PRO]
Marketing - Marketing / Market Research
English term or phrase: human-centered brand experiences
We build and run human-centered brand experiences.
https://www.borngroup.com/

Any suggestions, as to what it technically means?
Ebrahim Mohammed
Germany
Local time: 19:51
Selected answer:focusing on your customers, and making them feel good about your products
Explanation:
I can see why you posted this - it's a beautiful website but, thanks to all the jargon, it's not immediately clear what they do.

I found this from another company's site: Born Group is a global agency that specializes in creative design, content production, and ecommerce services.

So here's "human-centered":
Human-centered design (HCD, also human-centred design, as used in ISO standards) is an approach to problem-solving commonly used in design, management, and engineering frameworks that develops solutions to problems by ***involving the human perspective in all steps of the problem-solving process***.
http://en.m.wikipedia.org/wiki/Human-centered_design

And brand experience:
Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand.
http://www.widen.com/blog/brand-experience
Selected response from:

philgoddard
United States
Grading comment
2 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +2focusing on your customers, and making them feel good about your products
philgoddard
4 -1means nothing / empty tautology
Daryo


  

Answers


51 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
focusing on your customers, and making them feel good about your products


Explanation:
I can see why you posted this - it's a beautiful website but, thanks to all the jargon, it's not immediately clear what they do.

I found this from another company's site: Born Group is a global agency that specializes in creative design, content production, and ecommerce services.

So here's "human-centered":
Human-centered design (HCD, also human-centred design, as used in ISO standards) is an approach to problem-solving commonly used in design, management, and engineering frameworks that develops solutions to problems by ***involving the human perspective in all steps of the problem-solving process***.
http://en.m.wikipedia.org/wiki/Human-centered_design

And brand experience:
Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand.
http://www.widen.com/blog/brand-experience


philgoddard
United States
Specializes in field
Native speaker of: English
PRO pts in category: 14

Peer comments on this answer (and responses from the answerer)
agree  Ruth Hill
11 mins
agree  Badri Seyed Jalali
4 hrs
neutral  Daryo: "Human-centred design" makes sense, but transplanting "brand experience" (=human's perception of the brand) into it results in nonsense./ you are not "native" to basic logic, looks like ...
4 hrs
  -> It's not nonsense to a native speaker.
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5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
means nothing / empty tautology


Explanation:
just empty waffling.

The ONLY subjects than can have any kind of "brand experience" are humans, ALL and ANY "brand experience" can only be "human-centred", no escaping that.

IOW talking of "human-centred brand experiences" is simply pure unadulterated marking BS.

Makes about as much sense as:

Water-centred swimming experience
or
Air-centred sky-diving experience
or
...


--------------------------------------------------
Note added at 1 day 32 mins (2022-02-13 15:46:52 GMT)
--------------------------------------------------

or in plain English, you could see it as rehashing /reheating what is plain obvious and presenting it as some kind of big discovery. Lots of empty words.

Try to find any meaning / meaningful additional information in:

race-track based experience of driving a racing car.



Daryo
United Kingdom
Local time: 18:51
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
disagree  philgoddard: I agree it's waffle, but it still has a meaning.
10 hrs
  -> Of course it's got a "meaning" - as long as you stretch the meaning of the concept of "meaning" far enough to make it essentially meaningless.// Same as there is also a lot of "meaning" in the quasi-scientific marketing BS of beauty products, for example.
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