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end-aisle display

Persian (Farsi) translation: ویترین ها-نمایشگرهای انتهای راهرو یا سالن

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00:55 May 12, 2021
English to Persian (Farsi) translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)
English term or phrase: end-aisle display
Definition from MBA Skool:
End-aisle display refers to point of purchase advertising of products at the end of shelf rows in a mall, shop, supermarket etc. In marketing, end aisle refers to the end of passages in departmental stores that are between the huge racks filled with various kinds of products. So placing the product at end aisle shall increase the visibility of the product which in turn will increase the sales of the product.

Example sentence(s):
  • With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. TotalRetail
  • The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. The Consumer Goods Forum
  • Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility Vulcan Spring
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Persian (Farsi) translation:ویترین ها-نمایشگرهای انتهای راهرو یا سالن
Definition:
به موقعیت‌های مطلوب برای نمایش کالاها و اجناس بازاریابان در فروشگاه‌های خرده فروشی اشاره دارد. همان طور که از اسمش پیداست، ویترین‌هایی هستند در انتهای سالن‌ها که کاملاً واضح و در معرض دید افراد هستند.
Selected response from:

Reza Rostamzadeh Khosroshahi
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3ویترین ها-نمایشگرهای انتهای راهرو یا سالن
Reza Rostamzadeh Khosroshahi


  

Translations offered


2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +3
ویترین ها-نمایشگرهای انتهای راهرو یا سالن


Definition from utab.ir:
به موقعیت‌های مطلوب برای نمایش کالاها و اجناس بازاریابان در فروشگاه‌های خرده فروشی اشاره دارد. همان طور که از اسمش پیداست، ویترین‌هایی هستند در انتهای سالن‌ها که کاملاً واضح و در معرض دید افراد هستند.

Example sentence(s):
  • End-of-aisle (or End- cap) Display ویترین‌ها/ نمایشگرهای انتهای راهرو یا سالن به موقعیت‌های مطلوب برای نمایش کالاها و اجناس بازاریابان در فروشگاه‌های خرده فروشی اشاره دارد. همان طور که از اسمش پیداست، ویترین‌هایی هستند در انتهای سالن‌ها که کاملاً واضح و در معرض دید افراد هستند. ویترین‌های انتهای سالن عموماً باعث افزایش قابل توجه میزان خرید بدون برنامه ریزی قبلی کالاها یا اجناس (خرید ناگهانی یا تفننی) توسط افراد می شوند. - utab.ir  
Reza Rostamzadeh Khosroshahi
Native speaker of: Native in Persian (Farsi)Persian (Farsi)
PRO pts in category: 100

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Marzieh Izadi
2 hrs
  -> Thanks!
Yes  Farzad Akmali
4 hrs
  -> Thanks!
Yes  Ehsan Alipour
5 hrs
  -> Thanks!
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