Swedish term
referensram
We are talking about Jukka Härmälä, just described as a real red-blooded man (skier, fisherman, hunter)
He belongs to a "macho man's" club:
En klubb av karlakarlar som Dagens Industris krönikör Mosse Wallén sorgfälligt presenterade för DI:s läsare redan 1998 som ”mansgrisiga”, med svenska ***referensramar*** alltså.
Now besides the fact that "reference framework" sounds a bit wrong in this sentence, I don't see why calling the club members "mansgrisiga" is particularly Swedish in any way. There are clearly Finnish chauvinists too
So, what does "referensramar" mean here? Swedish "undertones"??? (and why Swedish rather than Finnish?)
Thanks
| 5 | reference framework |
Helen Johnson
|
| 4 | frame of reference |
Anders Ericsson
|
Aug 23, 2018 19:01: Michele Fauble changed "Level" from "PRO" to "Non-PRO"
Non-PRO (3): Daniel Löfström, Christopher Schröder, Michele Fauble
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Proposed translations
United Kingdom
Taught MA translation at Uni of Surrey
Native in: English 
Works in: Swedish to English, Danish to English, Norwegian to English
reference framework
Sweden
20 years smoking translations that bite
Native in: Swedish
Works in: English to Swedish, Swedish to English, Danish to Swedish, and 2 more.
frame of reference
I do not know when the text you are translating is written, but I'm fairly certain it's a recent text and the part should be understood in the frame of reference that sweden (unfortunately) has the first "feminist" government and that gender equality is a very particular swedish disease.
Discussion
I've noticed your translation of "sorgfälligt" as "sadly" and not "studiously/diligently". I hesitated on this too, the difference between "sorgfälligt" and "sorgfullt".
I wonder if others could comment on this in the article?
It's a bit like that in France too now, where I live. You have an accident with a woman driver, you say "you can't bloody drive luv -in French course - tu ne sais pas conduire, ma pauvre" and you are accused of being a male chauvinist pig even though you were talking about ONE lousy woman driver :)