Glossary entry

English term or phrase:

leverage

French translation:

tirer parti de

Added to glossary by FX Fraipont (X)
Jun 28, 2015 10:17
8 yrs ago
English term

leverage

English to French Marketing Food & Drink snacks & confection
Code marketing d'une grande entreprise de snacks

If the XXX achieves its goal of national restrictions in these areas, our ability to spin the flywheel will be significantly reduced – our mental availability and physical availability could be lost, ultimately affecting our ability to leverage and achieve scale.

Dans ce contexte, je vois leverage plutôt comme "augmenter le retour sur investissements"

mais j'hésite un peu avec "influencer", i.e. agir sur les esprits, faire du marketing...

À votre avis ?
Proposed translations (French)
4 +3 tirer parti de
4 générer et réaliser (mener à bonne fin la vente)
Change log

Jul 3, 2015 05:57: FX Fraipont (X) Created KOG entry

Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): GILLES MEUNIER

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Discussion

Gaël Montreuil (asker) Jun 28, 2015:
now that I reread it your proposition makes more sense... bc the text is quite factual and down to earth, maybe I shouldn't look too far... thanks again for the help
Gaël Montreuil (asker) Jun 28, 2015:
@ Tony Well you are the native speaker... still, (leverage and achieve) -> (scale) seems a bit weird to me... For the time being I have translated "affecting our ability to leverage and achieve scale" as "réduisant notre retour sur investissement et économie d'échelle"... this is maybe too verbose or far fetched but it shouldn't be too far from the meaning... I will give this a second thought when proofreading...
Tony M Jun 28, 2015:
@ Asker The object of the verb 'leverage' here appears to be the sticking point; I personally suspect it isn't anything outside the sentence (like capital investement, etc.), but wonder if it mightn't actually simply be 'scale'?

There would be some sense in talking about 'leveraging scale' — i.e. taking advantage of the economies that larger-scale production etc. might allow.

The order of the verbs is curious: I might have expected 'achieve and leverage scale'; but there may be a good reason for this — for example, the intention of the sentence might be 'to leverage — or indeed, even achieve — scale'.

I think this is definitely an avenue worth exploring before committing to anything that involves extrapolation beyond the information you have to hand.
Gaël Montreuil (asker) Jun 28, 2015:
Yes this helps thank you... What I am trying to determine is if "leverage" can mean "tirer parti de... capitaliser à partir de... nos investissements" (bc nothing else is mentionned here). The style of the text is pretty loose and familiar, still I don't want to write something off
Chakib Roula Jun 28, 2015:
le concept de la diversité ; c'en est une autre de réaliser la diversité au sein de l'organisation et d'en tirer profit.
Tony M Jun 28, 2015:
@ Asker 'leverage' usually has a meaning along the lines of 'take advantage of [sthg] to achieve [sthg else]' — the trouble with the way it is being used here, we don't know what the first 'sthg' is; as is fairly typical with this verb in EN!

I have often seen it translated in FR using expressions with 'capitaliser' — but that's trickier to do when it is used intransitively, as here. Maybe that will give you some food for thought?

Proposed translations

+3
43 mins
Selected

tirer parti de

notre taille

--------------------------------------------------
Note added at 44 mins (2015-06-28 11:02:24 GMT)
--------------------------------------------------

"to leverage
to use (a quality or advantage) to obtain a desired effect or result:
She was able to leverage her travel experience and her gift for languages to get a job as a translator."
http://dictionary.reference.com/browse/leverage
Note from asker:
Yes this helps thank you... What I am trying to determine is if "leverage" can mean "tirer parti de... capitaliser à partir de... nos investissements" (bc nothing else is mentionned here). The style of the text is pretty loose and familiar, still I don't want to write something off
merci
Peer comment(s):

agree Chakib Roula : Tirer profit
1 hr
merci!
agree Jocelyne Cuenin : http://www.proz.com/kudoz/English/business_commerce_general/...
3 hrs
merci!
agree Jean-Claude Gouin
7 hrs
Merci
Something went wrong...
4 KudoZ points awarded for this answer.
2 hrs

générer et réaliser (mener à bonne fin la vente)

"""leverage""" and """"""achieve scale""""" ((sale, je crois ici ))

Something went wrong...

Reference comments

4 hrs
Reference:

Un exemple chez Nestlé

Nestle forms new unit to "leverage scale"
Nestle has reorganised its business units
Nestle has formed a "business excellence" unit as the world's largest food manufacturer looks to benefit from its scale.
Paul Bulcke, Nestle's CEO, said the Swiss food group wanted to "better leverage our scale" through the new division, which will have representation at board level.
The unit will help Nestle "serve its markets and businesses more effectively and cost efficiently", the company said.


Nous avons également établi Nestlé Business Excellence au niveau de la Direction, intégrant ainsi les services de support de nos activités. Cela nous permet de mieux tirer parti de notre taille, de réduire les coûts structurels, d’augmenter la qualité des services de support et de libérer des ressources pour soutenir la croissance et permettre à nos marchés de se concentrer sur la génération de la demande.

http://www.nestle.com.tr/aboutus/faaliyet-raporu/documents/2...
Note from asker:
voir la dicussion avec Tony M... je crois qu'effectivement il s'agit de "leverage" le "scale"... je comprenais le verbe comme intransitif au début mais je crois que vous avez raison, merci
Something went wrong...
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