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Unlocking value
Within companies, there is now far more information available than at any time in the past.
Wal-Mart, the world’s largest public firm, maintains a data warehouse of more than 2.5 petabytes—that is around 1.25bn floppy disks. And Google processes roughly 24 petabytes each day.
A surfeit of data, however, is not always a guarantee of success.
More often, advantage comes from having the right kinds of data, or from drawing connections between seemingly unrelated data.
The opportunity to connect the dots better than rivals is available to any company, regardless of size, industry or geographic location.

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