Glossary entry (derived from question below)
Portuguese term or phrase:
ação de abordagem
English translation:
intercept (marketing) approach
Added to glossary by
Margarita Palatnik (X)
May 1, 2005 16:04
19 yrs ago
2 viewers *
Portuguese term
ação de abordagem
Portuguese to English
Marketing
Marketing
This is a specific marketing term - I cannot come up with a succinct English equivalent.
Context: "ação de abordagem da demonstradora para shampoo e cond."
My long-winded translation: "using a sales consultant to approach customers and give a demonstration of shampoo and conditioner".
Of course, there has to be a better way...any ideas?
Context: "ação de abordagem da demonstradora para shampoo e cond."
My long-winded translation: "using a sales consultant to approach customers and give a demonstration of shampoo and conditioner".
Of course, there has to be a better way...any ideas?
Proposed translations
(English)
| 5 | intercept (marketing) |
Margarita Palatnik (X)
|
| 5 +3 | customer approach or approaching customers |
Jane Lamb-Ruiz (X)
|
| 3 | street marketing |
Stefan Tobler (X)
|
Proposed translations
7 mins
Portuguese term (edited):
a��o de abordagem
Selected
intercept (marketing)
INNOVA Marketing's Capabilities-Intercept SamplingExperiential Marketing | Intercept Sampling | Event Marketing | Bar Promotions | Entertainment Marketing | Mobile Tours | School Marketing | Co-op Sampling ...
www.innovamarketing.com/Intercept.htm
mobile marketing results by www.mmaa.com... marketing... intercept marketing, special events, cross promotional tours, mobile training, new product announcements, and grand openings. ...
www.m-m-a-a.com/ result.php?Keywords=mobile+marketing&host=www.m-m-a-a.com&cat=1 -
Effective Sales Promotion, Sales Demonstration Tools, Sales ...... Intercept marketing gains you possession of the attention of your prospects. An example of a marketing interception is a tent manufacturer's display at ...
www.inmotionpromotion.com/11519.cfm
Grand Central Marketing: Grassroots Marketing... Call it "field marketing," "street marketing," "guerilla marketing," or "intercept marketing," the agency provides opportunities for sampling, tabling, ...
www.grandcentralmarketing.com/ capabilities_grassroots.html -
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Note added at 7 mins (2005-05-01 16:11:47 GMT)
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intercept sampling is also O.K.
www.innovamarketing.com/Intercept.htm
mobile marketing results by www.mmaa.com... marketing... intercept marketing, special events, cross promotional tours, mobile training, new product announcements, and grand openings. ...
www.m-m-a-a.com/ result.php?Keywords=mobile+marketing&host=www.m-m-a-a.com&cat=1 -
Effective Sales Promotion, Sales Demonstration Tools, Sales ...... Intercept marketing gains you possession of the attention of your prospects. An example of a marketing interception is a tent manufacturer's display at ...
www.inmotionpromotion.com/11519.cfm
Grand Central Marketing: Grassroots Marketing... Call it "field marketing," "street marketing," "guerilla marketing," or "intercept marketing," the agency provides opportunities for sampling, tabling, ...
www.grandcentralmarketing.com/ capabilities_grassroots.html -
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Note added at 7 mins (2005-05-01 16:11:47 GMT)
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intercept sampling is also O.K.
4 KudoZ points awarded for this answer.
Comment: "Thanks--to you, and everyone! I wish I knew how to give points to everybody who helped me! The word "approach" was obvious, but your use of "intercept" helped me to formulate the best wording..."
3 mins
Portuguese term (edited):
a��o de abordagem
street marketing
This is the term that I hear, when a team is out on the streets, promoting a product. Dressed up as cuddly animals if they're unlucky...
Peer comment(s):
| disagree |
Jane Lamb-Ruiz (X)
: abordar un cliente may or may not be in a street context..it merely means approach
18 mins
|
| agree |
Paul Dixon
: Yes, indeed
5 hrs
|
+3
10 mins
Portuguese term (edited):
a��o de abordagem
customer approach or approaching customers
Your whole sentence would be better here..it's basically the approach..the word accao would probably Not Be Translated..
the technical term is demonstrator by the way..
On-the-job Training
Most demonstrators and promoters receive training on the job. You need little or no work experience to meet the requirements for this occupation. You do need a high school diploma or GED. Knowledge of the product is very important for a good presentation. The length of training depends on the product you demonstrate. You may receive a few days of training for most products. However, training on complex products, such as computers, may last for weeks or months.
During training you learn how to demonstrate the product and ***ways to deal with customers*** ie customer approach . You may work with an experienced demonstrator while you build confidence.
Areas of Study (What to study to prepare for this career)
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Note added at 13 mins (2005-05-01 16:17:08 GMT)
--------------------------------------------------
The following list of occupational tasks is specific to this career.
Attract an audience by offering samples, holding contests, handing out prizes, or using direct mail ads.
Greet customers and identify those who are interested and able to buy.
Inform and educate customers about products and demonstrate their use.
Distribute information such as brochures.
May sell products or gather names to pass on to sales staff.
May prepare presentation or alter it for target audience. May sometimes schedule presentations.
May help design exhibits or change them for target audience.
May transport, assemble, and disassemble materials used for demonstrations.
May study or research information about products, competitors\' products, and the interests of the target audience.
May rehearse demonstrations of complex products.
May train other demonstrators.
May promote products on videotape or television programs.
the demonstrator\'s way of attracting customers...
--------------------------------------------------
Note added at 21 mins (2005-05-01 16:25:54 GMT)
--------------------------------------------------
Abordar un cliente- to approach or attract customers..a generic term in marketing
demonstrator= a technical term in marketing
the technical term is demonstrator by the way..
On-the-job Training
Most demonstrators and promoters receive training on the job. You need little or no work experience to meet the requirements for this occupation. You do need a high school diploma or GED. Knowledge of the product is very important for a good presentation. The length of training depends on the product you demonstrate. You may receive a few days of training for most products. However, training on complex products, such as computers, may last for weeks or months.
During training you learn how to demonstrate the product and ***ways to deal with customers*** ie customer approach . You may work with an experienced demonstrator while you build confidence.
Areas of Study (What to study to prepare for this career)
--------------------------------------------------
Note added at 13 mins (2005-05-01 16:17:08 GMT)
--------------------------------------------------
The following list of occupational tasks is specific to this career.
Attract an audience by offering samples, holding contests, handing out prizes, or using direct mail ads.
Greet customers and identify those who are interested and able to buy.
Inform and educate customers about products and demonstrate their use.
Distribute information such as brochures.
May sell products or gather names to pass on to sales staff.
May prepare presentation or alter it for target audience. May sometimes schedule presentations.
May help design exhibits or change them for target audience.
May transport, assemble, and disassemble materials used for demonstrations.
May study or research information about products, competitors\' products, and the interests of the target audience.
May rehearse demonstrations of complex products.
May train other demonstrators.
May promote products on videotape or television programs.
the demonstrator\'s way of attracting customers...
--------------------------------------------------
Note added at 21 mins (2005-05-01 16:25:54 GMT)
--------------------------------------------------
Abordar un cliente- to approach or attract customers..a generic term in marketing
demonstrator= a technical term in marketing
Peer comment(s):
| agree |
James Cook
: customer/market approach
1 hr
|
|
Thanx James
|
|
| agree |
Henrique Magalhaes
2 hrs
|
|
Thanx Henrique
|
|
| agree |
Claudia Andrade
4 hrs
|
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