Glossary entry (derived from question below)
English term or phrase:
market segmentation
Japanese translation:
市場細分化
Added to glossary by
goushi1
Sep 3, 2008 00:40
15 yrs ago
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English term
market segmentation
GBK
English to Japanese
Bus/Financial
Marketing
Definition from
NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Change log
Sep 8, 2008 14:47: Mauricio Zoch changed "Stage" from "Submission" to "Selection"
Sep 15, 2008 13:00: Mauricio Zoch
Sep 15, 2008 13:09: Mauricio Zoch changed "Stage" from "Selection" to "Completion"
Proposed translations
+3
7 days
Selected
市場細分化
Definition from
コンピタント株式会社 (英字�:
市場細分化とは、セグメンテーションのこと。<br />セグメンテーションとは、対象市場や顧客を一定の基準をもとにして区分け・分類すること。<br />例えば、性別や年齢、購買行動要因、販促活動に対する感応度などで区分け、分類すること。<br />顧客の分類を行い、特定の層に対し集中的にアプローチすることによって、より効率的に成果を得ようとする考え方。<br />細分化された集団に対してターゲットを設定して行う戦略を市場細分化戦略と呼ぶ。
Example sentences:
市場細分化を行うためには、市場を分割する何らかの基準（変数）がなければ分割できない。市場細分化を進めるためには、的確な基準（変数）に基づいて、標的となる細分（セグメント）を明確にすることが必要である。 (ビジネス道場)
4 KudoZ points awarded for this answer.
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