"A film that is released direct-to-video (also known as made-for-video and straight-to-video) is one which has been released to the public on home video formats (historically VHS) before or without being released in movie theaters or broadcast on television. The term is also at times used as a derogatory term for sequels of films that are not expected to have financial success."
Direct-to-video releases can occur for several reasons. Often a production studio will develop a TV show or film which is not generally released due to poor quality, lack of support from a TV network, controversial nature, or simple lack of general public interest. Only able to grant a cinematic release to a limited number of films in a year, studios may choose to pull the completed film from the theatres, but aim to recoup some of their losses through video sales and rentals.
Znači, ne postoji doslovni prijevod, već samo opisni. To je samo moj prijedlog...