Glossary entry (derived from question below)
French term or phrase:
(s'nscrire) en réserve blanche
English translation:
reversed out in white
French term
Réserve blanche
Note: this has nothing to do with wine!
4 | reversed out in white | Tony M |
4 | white reserve | MassimoA |
3 | negative text | Althea Draper |
3 | in white knockout type / 'knocked out' in white | Andrzej Ziomek |
3 -1 | A reserve | AkretcheFazia |
Previous Kudoz answers | Rob Grayson |
Apr 9, 2021 20:11: Yolanda Broad changed "Term asked" from "Reserve blanche" to "Réserve blanche"
Apr 14, 2021 07:10: Tony M changed "Edited KOG entry" from "<a href="/profile/97696">John Farebrother's</a> old entry - "Réserve blanche"" to ""reversed out in white""
Proposed translations
reversed out in white
'en réserve' does generally tend to mean 'reversed out' — but of course this could simply be the inversion of any 2 principal colours in the logo; which usually comprises 2 contrasting colours, often with a marked difference in tone.
However, in the specific context here, it specifies that (whatever those original colours might have been), when it is reversed out, the lighter tone (usually the background colour) must be white, in order to show up again the darker background.
So it is vital here to include both elements in your translation.
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Note added at 2 hrs (2021-04-09 15:53:50 GMT)
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This is, of course, quite different from simply surrounding the logo by (say) a white box to help it stand out from the background.
negative text
"When thin white (negative) text quality is most important, then Text/Graphics Enhancement should be set to OFF "
https://communities.efi.com/s/article/Fine-white-text-prints...
"You really want to use a particular typeface, but you're a little worried. You've heard that serifs sometimes suffer when printed reversed or negative (white on black). You hope it will look just fine"
https://luminousworks.com/negativeText.html
"As it is difficult to keep small negative text legible, this should be set semi-bold at a minimum size of 6-8 pt, depending on the font."
https://amerplast.com/design-instructions-flexo-printing/
Two examples referring to on screen use
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good. Although the contrast ratio is the same as for positive text, the inverted color scheme throws people off a little and slows their reading slightly"
https://medium.com/@icons8/pros-and-cons-of-text-and-backgro...
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good"
https://web.mst.edu/~rhall/web_design/color_readability.html
A reserve
disagree |
Tony M
: That's not the term used in this specific context (printing)
42 mins
|
in white knockout type / 'knocked out' in white
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Note added at 23 hrs (2021-04-10 12:17:00 GMT)
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https://impulsecreative.com/blog/a-good-logo-comes-with-opti...
Knockout
Sometimes no color can pack just as much of a punch as full color. Having reversed, or “knocked out,” versions of your logo rendered in all black or white work well to create contrast while still providing brand recognition.
I notice that white knockout type in folios sometimes looks slightly red.
white reserve
Reference comments
Previous Kudoz answers
https://www.proz.com/kudoz/french-to-english/printing-publis...
https://www.proz.com/kudoz/french-to-english/advertising-pub...
https://www.proz.com/kudoz/french-to-english/printing-publis...
agree |
writeaway
3 mins
|
agree |
philgoddard
: But none of these gives a proper answer with references.
10 mins
|
agree |
Saeed Najmi
: Answers validated by ProZ and translators
43 mins
|
agree |
Tony M
2 hrs
|
agree |
Rachel Fell
6 hrs
|
Discussion
'The white reserve version
This is used when the logotype is on a dark background'
Here, they use the term 'white reserve'.
'(printed) in white reserve?