Jun 14, 2010 16:51
13 yrs ago
1 viewer *
English term
downstream marketing
English to French
Bus/Financial
Business/Commerce (general)
I'm not sure if I fully understand what this means in English and there are no retail sales involved; so I'm not sure where the downstream starts.
Proposed translations
(French)
| 4 | marketing (mercatique) d'aval |
GILLES MEUNIER
|
| 4 | mercatique d'aval |
Ulrich Theodora YAMEOGO
|
| 3 | mercatique / marketing d'aval |
Arnold T.
|
Proposed translations
2 mins
Selected
marketing (mercatique) d'aval
marketing d'aval (mercatique), mercatique d'aval. marketing de collective (mercatique), mercatique collective. marketing de permission (mercatique) ...
www.presse-francophone.org/apfa/.../m.htm
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Note added at 4 mins (2010-06-14 16:56:26 GMT)
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Transfert d'outils marketing d'aval en amont. C'est la troisième tendance qui se traduit par la remontée, dans la démarche marketing, d'outils utilisés ...
foad.refer.org/IMG/pdf/Sequence_2-2.pdf
www.presse-francophone.org/apfa/.../m.htm
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Note added at 4 mins (2010-06-14 16:56:26 GMT)
--------------------------------------------------
Transfert d'outils marketing d'aval en amont. C'est la troisième tendance qui se traduit par la remontée, dans la démarche marketing, d'outils utilisés ...
foad.refer.org/IMG/pdf/Sequence_2-2.pdf
4 KudoZ points awarded for this answer.
Comment: "Merci."
3 mins
mercatique / marketing d'aval
T?ermium.
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Note added at 4 mins (2010-06-14 16:56:15 GMT)
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"DEF – All activities aimed at getting consumers to buy a product. Source, fiche 1, Défintion 1 - downstream marketing
CONT – This involves merchandizing, promotion, advertising, distribution and all efforts involved in supporting the actual sale. Finding trade partners with sales networks, setting pricing and distribution strategies, deciding on the launch and the types of marketing involved (direct, indirect, transactional, etc.), coming up with a product name and packaging design are all part of this process. Source, fiche 1, Contexte 1 - downstream marketing
CONT – Operational marketing is concerned with all the tasks popularly called marketing, including advertising, merchandising and promotional events." ( Termium )
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Note added at 4 mins (2010-06-14 16:56:15 GMT)
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"DEF – All activities aimed at getting consumers to buy a product. Source, fiche 1, Défintion 1 - downstream marketing
CONT – This involves merchandizing, promotion, advertising, distribution and all efforts involved in supporting the actual sale. Finding trade partners with sales networks, setting pricing and distribution strategies, deciding on the launch and the types of marketing involved (direct, indirect, transactional, etc.), coming up with a product name and packaging design are all part of this process. Source, fiche 1, Contexte 1 - downstream marketing
CONT – Operational marketing is concerned with all the tasks popularly called marketing, including advertising, merchandising and promotional events." ( Termium )
20 mins
mercatique d'aval
Mercatique appliquée aux débouchés
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