Il termine "master plan" ha vari significati, uno dei quali è "piano regolatore". Qui il testo che stai traducendo è un po' impreciso in quanto Zaha Hadid ha vinto il concorso per il piano di riqualificazione di un'area di Bilbao.

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Zorrozaurre Master Plan, Bilbao

Refurbishment and construction of housing, new industries, tertiary uses, urban and recreational spaces

The Zorrozaurre area is at the centre of three linked trends in the contemporary urban process. There are many challenges andopportunities for the master planning and development of Zorrozaurre, for the various claims for infrastructure, open space,community, and recreation must be innovatively balanced in this tightly defined area of land.If Zorrozaurre presents itself as a key to both regional and local development, its current disconnection from both raises the openingchallenge. Transport solutions will have to be explored in depth, and in conjunction with various possible densities and typesof development. However, if it is the Nervion river which currently isolates the site, it is also the water which gives this site itsfuture character and identity. The master planning of this site will require the close integration of engineering, architecture, andstrategic planning. We believe that innovation in urban design offers the best possible response to challenges of this magnitude,for it is here that one begins to define the character and identity of Zorrozaurre, the better to generate the sustaining partnershipsand commitments necessary to the support its long-term success.Defining a Spatial Strategy for ZorrozaurreThe Zorrozaurre area is especially important both to the city and to the Bizkaia region, and presents an opportunity to establishan exemplary model for the strategic development of Bilbao.